Crystal's Musings » architecture

Usability Boot Camp

Crystal — Tue, 08 Dec 2009 18:43:13 +0000

Brian Sullivan, Usability guru over at Sabre, hosted an excellent boot camp this past Saturday. It was an insightful refresher course on the theory and practice of conducting usability tests. I will definitely be taking many ideas back to Verizon. The most awesome part though was running Brian’s lab there on the Sabre campus. Sweet! In the immortal words of Will Smith “I gotta get me one of these!”

Check out Brian’s presentation slides on his blog.

Happy testing!

Our Tangible IA

Crystal — Mon, 15 Dec 2008 16:26:47 +0000

I had a dream two nights ago. I was in a standard corporate office with people running around like mad. I turn and the manager in the room looks at me and says “but nothing you do is tangible!”. It was enough to make a young girl cry…

If only she had given this article, “Flexible Fuel: Educating the Client on IA“, to him. Every day I defend IA. Every day I tell people what Keith says here “IA establishes the baseline, or foundation, for a solid site structure. It helps create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. In fact, IA is the first step in meeting customer goals and can therefore increase brand awareness and product or service sales.”

Do you find yourself constantly defending IA? If so check this article out.

Do you have IA Stone Soup?

Crystal — Mon, 03 Nov 2008 21:29:28 +0000

There are many things you CAN do without IA but making great websites is not one of them…
IA as Stone Soup

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